Conversational marketing: chatbots are getting getter
By 2025, 95 percent of customer interactions with brands will be via artificial intelligence (AI), such as chatbots. Conversational marketing allows brands to interact with customers on a more personal level.
With natural language processing (NLP) and machine learning constantly improving, brands can now use chatbots to address customer concerns and answer real-time questions. Whether you’re offering support or generating leads through your website or social media platforms, chatbots can help you boost customer engagement, improve customer satisfaction, and drive sales.
What exactly are chatbots?
Chatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue. It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online.
The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed. It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility.
Which chatbots are best for my business?
Industry-specific chatbots are the best way to go. Ex: The AI responses you would code for a luxury real estate group is totally different than that of a fine dining hospitality group. Don't approach chatbots with a one-size-fits-all mindset. Click here to contact us today. Tell us a bit more about your business model and we'd be delighted to share the best chatbot solutions on the market.