Erica Nagel
Why exactly are buyer personas so important to your business?
Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your...
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Erica Nagel
- May 31
- 1 min
It's time to stop doing this one thing with your newsletters
The number two reason U.S. email users unsubscribe from a business or non-profit email subscription is that the content that is no longer...
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Erica Nagel
- Dec 29, 2021
- 3 min
Six Ways To Boost Customer Retention
The following six ways to boost customer retention are applicable for virtually any type of business — feel free to experiment with some...
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