Why exactly are buyer personas so important to your business?
Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your...
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Erica Nagel
- May 31, 2022
- 1 min
It's time to stop doing this one thing with your newsletters
The number two reason U.S. email users unsubscribe from a business or non-profit email subscription is that the content that is no longer...
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Erica Nagel
- Dec 29, 2021
- 3 min
Six Ways To Boost Customer Retention
The following six ways to boost customer retention are applicable for virtually any type of business — feel free to experiment with some...
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