Erica NagelJun 25, 20222 minWhy exactly are buyer personas so important to your business?Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your...
Erica NagelMay 31, 20221 minIt's time to stop doing this one thing with your newslettersThe number two reason U.S. email users unsubscribe from a business or non-profit email subscription is that the content that is no longer...